Born under strobelights. Made for free-minded people.
Vertere Berlin was founded in 2018 by Ulrich Hasselmann and Jonas Michalak — two Berlin-based DJs and designers who had spent years behind decks, promoting parties and hosting festivals. The idea was born on a festival stage at Garbicz Festival in 2017, where they decided to give the electronic music scene a real voice in fashion.
The result is Vertere Berlin — a brand built on dancefloors, shaped by nightlife and designed for everyone who feels at home in the culture around music, fashion and freedom.
Where nightlife meets fashion
Vertere Berlin doesn’t design for the catwalk. It designs for the club, the festival, the after-party and the morning after. Collections move between wardrobe essentials and statement pieces, always carrying the brand’s signature details and built to last beyond seasons.
Furthermore, everything is produced with manufacturers across Europe, giving the brand full control and transparency over what they make and how they make it. Quality is not an afterthought — it’s the foundation.
An anything-goes mentality
At the heart of Vertere Berlin is a simple but powerful idea: inclusivity. The brand represents an anything-goes mentality — approachable by everyone, driven by creativity and rooted in the diverse, open spirit of Berlin’s club culture.
Their pieces have been worn by artists like Nina Kraviz and Andhim. Additionally, the brand collaborates regularly with tattooists, graphic designers and artists from Berlin’s creative community, making each collection a genuine cultural artifact.
Why we carry Vertere Berlin at Everybody Loves
At Everybody Loves, music is at the core of everything we do. Vertere Berlin is the brand that best represents that intersection between sound and style. Moreover, it fits perfectly with our community of free-minded people who refuse to dress like everyone else.
We don’t just sell clothes. We curate a world.
