{"id":3473,"date":"2026-10-15T17:48:20","date_gmt":"2026-10-15T15:48:20","guid":{"rendered":"https:\/\/everybodyloves.eu\/?p=3473"},"modified":"2026-10-15T18:03:45","modified_gmt":"2026-10-15T16:03:45","slug":"is-wasted-paris-a-good-brand-the-culture-behind-the-clothes","status":"publish","type":"post","link":"https:\/\/everybodyloves.eu\/es\/is-wasted-paris-a-good-brand-the-culture-behind-the-clothes\/","title":{"rendered":"\u00bfEs Wasted Paris una buena marca? La cultura detr\u00e1s de la ropa"},"content":{"rendered":"

El streetwear se ha convertido en una categor\u00eda en la que es f\u00e1cil entrar. Una camiseta holgada, un gr\u00e1fico llamativo y las referencias adecuadas pueden construir r\u00e1pidamente una est\u00e9tica reconocible. Crear un universo que siga resultando interesante a lo largo de a\u00f1os de colecciones requiere mucho m\u00e1s tiempo.<\/p>\n

Entonces, \u00bfes Wasted Paris una buena marca?<\/a> Para nosotros, su argumento m\u00e1s s\u00f3lido es la cultura que hay detr\u00e1s de la ropa: una relaci\u00f3n constante con el skate, la m\u00fasica, la fotograf\u00eda y el cine, expresada tanto a trav\u00e9s de sus colecciones como de las personas implicadas en crearlas. Recorrer su archivo revela una marca que sigue encontrando distintas formas de trabajar con aquello que realmente le interesa.<\/p>\n

Eso es lo que hace que merezca la pena observar Wasted de cerca. M\u00e1s all\u00e1 de un logotipo o de una sola temporada, existe un cuerpo de trabajo cada vez m\u00e1s amplio que merece ser explorado.<\/p>\n<\/div>

\"Wasted<\/span><\/div>

Las escenas detr\u00e1s del estilo<\/h2>\n

La m\u00fasica aporta gran parte de la estructura al archivo de Wasted. Influye en la atm\u00f3sfera de cada colecci\u00f3n, en la elecci\u00f3n de colaboradores y en la forma en que las prendas se combinan y se llevan.<\/p>\n

FW21\/22, *In Bloom*, toma como punto de partida la escena grunge de Seattle. El lookbook describe c\u00e1rdigans de mohair oversize, camisas de cuadros, prendas superpuestas y colores lavados. Estas elecciones funcionan como un conjunto: la referencia atraviesa todo el vestuario, en lugar de quedarse simplemente en el nombre de una banda estampado en una camiseta.<\/p>\n

La colaboraci\u00f3n con Charles Peterson<\/a> aporta un peso especial a esa conexi\u00f3n. Sus fotograf\u00edas documentaron la escena en torno a Sub Pop, incluyendo a Nirvana, Mudhoney y Pearl Jam. Wasted incorpor\u00f3 esas im\u00e1genes a una c\u00e1psula que inclu\u00eda prendas y tablas de skate. Existe una relaci\u00f3n directa entre la cultura a la que se hace referencia y alguien que contribuy\u00f3 a documentarla.<\/p>\n

Kevin Cummins ofrece otra v\u00eda para entender esa relaci\u00f3n entre m\u00fasica y fotograf\u00eda. La colaboraci\u00f3n documentada en el brand book de Wasted parte de sus im\u00e1genes de la m\u00fasica brit\u00e1nica, incluyendo Joy Division, The Smiths y The Stone Roses. A trav\u00e9s de estos proyectos, el archivo se convierte en algo con lo que la marca puede trabajar de la mano de los fot\u00f3grafos que lo crearon originalmente.<\/p>\n<\/div>

\"Charles<\/span><\/div>

*Las fotograf\u00edas de Charles Peterson pasan de la imagen a la prenda y de ah\u00ed a la tabla de skate en la c\u00e1psula FW21\/22.*<\/p>\n<\/div>

Las referencias est\u00e1n en la ropa<\/h2>\n

Algunos de los detalles m\u00e1s interesantes est\u00e1n fuera de las colaboraciones m\u00e1s visibles. Si miras de cerca los gr\u00e1ficos, una prenda puede abrir la puerta a una pel\u00edcula o a un disco.<\/p>\n

La camiseta Another World de SS21 utiliza un fotograma recortado de *Battle Royale*. El ch\u00e1ndal amarillo, el cuchillo y la mejilla ensangrentada permiten reconocer la imagen aunque no aparezca el t\u00edtulo de la pel\u00edcula. La referencia recompensa a quien la identifica, mientras que la composici\u00f3n sigue funcionando como gr\u00e1fico para quien la descubre por primera vez.<\/p>\n

La m\u00fasica aparece de forma igual de directa. La camiseta Slave<\/a> de FW21\/22 incluye una frase reconocible de *Bitter Sweet Symphony* de The Verve. En otra parte de la misma colecci\u00f3n, *Dreams Burn Down* comparte su distintivo t\u00edtulo con la canci\u00f3n de Ride, lo que sugiere otra conexi\u00f3n con la m\u00fasica brit\u00e1nica.<\/p>\n

Grave<\/a>, de SS24, ofrece un encuentro especialmente interesante entre ambas referencias. La imagen del frontal coincide claramente con la secuencia de tiro al blanco en la playa de *Sonatine*, de Takeshi Kitano: una pistola, una lata apoyada sobre una cabeza y el mar al fondo. En la espalda, *Children of the Grave* remite a Black Sabbath. La conexi\u00f3n con la pel\u00edcula es una atribuci\u00f3n visual de alta confianza; la lectura musical procede del t\u00edtulo impreso, no de una colaboraci\u00f3n declarada.<\/p>\n<\/div>

\"Green<\/span><\/div>

*Grave, SS24: una escena atribuida con bastante seguridad a *Sonatine* en el frontal, con una probable referencia a Black Sabbath en la espalda.*<\/p>\n

Las propias notas de inspiraci\u00f3n de Wasted para FW22 hacen expl\u00edcitas otras conexiones. Identifican *Kids* en el gr\u00e1fico Pierce y *Ken Park* en Tate y Lust. Son buenos ejemplos de c\u00f3mo la marca traduce sus intereses en prendas concretas, m\u00e1s all\u00e1 de la atm\u00f3sfera general de una colecci\u00f3n.<\/p>\n

En conjunto, esos detalles aportan una capa m\u00e1s a las prendas. Puedes apreciar primero la imagen y seguir la referencia despu\u00e9s.<\/p>\n<\/div>

Un vestuario que cambia con sus influencias<\/h2>\n

La continuidad cultural de Wasted no se traduce en una silueta fija. El archivo resulta m\u00e1s interesante precisamente porque las proporciones y los materiales cambian seg\u00fan el enfoque de cada temporada.<\/p>\n

Despu\u00e9s de las superposiciones de inspiraci\u00f3n grunge de *In Bloom*, *Locals Only* de SS22 dirige la mirada hacia Dogtown y los Z-Boys. Camisas y polos de punto de crochet, tonos naturales y referencias al rock de los setenta construyen un vestuario diferente en torno a la historia del skate californiano.<\/p>\n

El brand book sit\u00faa despu\u00e9s *From Nowhere*, de SS23, en el cruce entre el skate neoyorquino y el hip-hop de los noventa, citando *Kids* y el documental *All the Streets Are Silent*. *Love Lost*, de FW23, se desplaza a Love Park, en Filadelfia, con proporciones baggy, camuflaje y una mezcla de c\u00f3digos del punk y el hip-hop.<\/p>\n

En SS25, *That\u2019s My City* lleva el skate y el f\u00fatbol a un entorno urbano franc\u00e9s y brit\u00e1nico, tomando como inspiraci\u00f3n *Goodbye Charlie Bright*. Los vaqueros mega baggy y las prendas superiores de corte boxy definen las proporciones relajadas de la colecci\u00f3n.<\/p>\n

*Against Perfection*, de SS26, vuelve a cambiar el equilibrio. Su introducci\u00f3n combina expl\u00edcitamente prendas superiores ajustadas con partes de abajo holgadas y describe cortes de denim que van desde los cigarette jeans hasta los baggy XL. Entre sus referencias aparecen *My Own Private Idaho*, el punk brit\u00e1nico, el grunge y el indie sleaze. Por eso, describir Wasted simplemente como \u201cstreetwear oversize\u201d se queda corto: la relaci\u00f3n entre las prendas importa tanto como el volumen de cada una por separado.<\/p>\n<\/div>

\"Six<\/span><\/div>

*Una selecci\u00f3n de looks desde SS20 hasta FW26: un vestuario en constante cambio, conectado por intereses culturales recurrentes.*<\/p>\n

*Outland*, de FW26, lleva las superficies desgastadas y las proporciones relajadas hacia un paisaje m\u00e1s oscuro. El lookbook cita *Gummo*, Briscoe Park, *Planet Caravan* y Salem, desplaz\u00e1ndose hacia edificios abandonados y una atm\u00f3sfera rural amenazante. El cambio de escenario muestra c\u00f3mo Wasted puede trasladar preocupaciones familiares a un universo visual diferente.<\/p>\n<\/div>

El skate aporta al archivo un contexto vivido<\/h2>\n

Las referencias por s\u00ed solas contar\u00edan solo una parte de la historia. El brand book de Wasted tambi\u00e9n documenta su equipo de skate, sus tours y sus pel\u00edculas, entre ellas *ERORI*, *Damaged Goods* y *Noordzee*.<\/p>\n

Nuestro art\u00edculo del Journal sobre el v\u00eddeo de skate *Fade Away* de Wasted Paris<\/a> ofrece otra forma de adentrarse en esa faceta de la marca.<\/p>\n

Esa actividad importa. Sit\u00faa la ropa dentro de una pr\u00e1ctica continua en la que intervienen personas, movimiento y lugares compartidos. El skate proporciona un contexto en el que el inter\u00e9s de la marca por la cultura juvenil sigue desarroll\u00e1ndose.<\/p>\n

Tambi\u00e9n ayuda a explicar las conexiones que recorren el archivo. La m\u00fasica, el cine y la fotograf\u00eda se encuentran a trav\u00e9s de las amistades, los gustos y las formas de vestir que surgen alrededor de una escena. Una marca puede nutrirse de varias de esas fuentes y, al mismo tiempo, mantener un punto de vista reconocible.<\/p>\n<\/div>

\"Skateboarding<\/span><\/div>

*Im\u00e1genes de las secciones del brand book dedicadas a *ERORI*, *Damaged Goods* y *Noordzee*.*<\/p>\n

Por qu\u00e9 Wasted Paris es importante para nosotros<\/h2>\n

Lo que valoramos de Wasted es la forma en que ese punto de vista se ha ido desarrollando con el tiempo. El archivo conecta fot\u00f3grafos, pel\u00edculas, discos y escenas de skate concretos con prendas reales, y despu\u00e9s vuelve sobre esos mismos intereses a trav\u00e9s de siluetas y escenarios que van cambiando.<\/p>\n

Eso es lo que da contenido a nuestra respuesta a \u00ab\u00bfEs Wasted Paris una buena marca?\u00bb. Para nosotros, el atractivo de Wasted reside en una propuesta cultural que se vuelve m\u00e1s rica cuanto m\u00e1s de cerca la observas. Un c\u00e1rdigan te lleva a la fotograf\u00eda de Seattle; una camiseta, al cine japon\u00e9s; una colecci\u00f3n, a un cap\u00edtulo concreto de la historia del skate.<\/p>\n

En un panorama del streetwear cada vez m\u00e1s saturado, esa profundidad es una raz\u00f3n de peso para interesarse por la ropa.<\/p>\n<\/div>

Este es tambi\u00e9n el punto de partida de nuestra mirada m\u00e1s amplia a marcas como Wasted Paris<\/a>: sellos independientes con una identidad cultural propia.<\/p>\n<\/div><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":3484,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-3473","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"\nIs Wasted Paris a Good Brand? Culture Behind the Clothes<\/title>\n<meta name=\"description\" content=\"Is Wasted Paris a good brand? 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